Central and eastern European members are rightly alarmed by the invasion while western Europe is fast rationalising Russia's action away.
New campaigns today, under the guise of rationalising labour markets or prosecuting people who have outstayed their visas, are targeting Shia Lebanese in Kuwait to punish Hizbullah and suspected Islamists in the United Arab Emirates.
Other ideas include streamlining tax collection and rationalising the state property portfolio.
The industry argues that rationalising the permit system would help in this.
Citi hopes to make more savings (and strengthen its risk controls) by further rationalising its mind-bogglingly complex technology platforms.
His ideas for reform are often sensible, such as rationalising the overlapping functions of different UN departments and agencies, and selecting officials on merit rather than by country of origin.
RATIONALISING Britain's police forces is something that most home secretaries try to do, with scant success.
Other challenges include rationalising the archaic farming sector, which employs 30% of the labour force but accounted for a mere 12% of GDP in 2003.
But that makes his reforms all the more vital: for Mexico to grow, its businesses need to be far more competitive, and that means allowing private investment in energy, reforming the labour market and rationalising taxes.
Just about every volume car producer is rationalising the number of basic car chassis (known as platforms) it produces, and making each one capable of supporting different models.
He accepts that the Europeans cannot wait until they get one before rationalising their defence companies: the Americans would sweep the board.
