The original roots of the "corporate identity" business lay in design-led American companies which, from the 30s to the 50s, rationalised the look of great corporations through the application of massive design programmes.
That is, so long as the authorities haven't consolidated, rationalised and – well, take your pick from the beancounters' lexicon – I'll use destroyed one of the English summer's greatest joys.
I rationalised it in so many ways over the years: it must be my fault somehow (no), illness (all tests proved negative), the stresses of a demanding job (though mine was infinitely more stressful than yours).
After four years of thinking about the subject, I have rationalised it thus: it's a condition that feeds on stress.
Mr Gandhi, whom the Washingtonian dubbed "Dr No", rationalised the city's tax collection and its spending after Marion Barry, a four-term former mayor (and drug convict), had debauched the municipal exchequer.
Concentrating resources in specialist hospitals is essential if health care is to be rationalised and savings made, according to the King's Fund, an independent research organisation.
Last week, Tim Congdon, an influential economist and former Thatcherite outrider, also announced he would be voting UKIP "unless the Tories drop Mr Cameron and all his misguided baggage (a badly rationalised environmentalism, third world do-goodism, holier-than-thou 'social inclusiveness' and the rest)".
They explain that the long hours worked by young lawyers in large law firms can be rationalised as an exaggerated signal of commitment to their firm.
For Israel, it is the right to exist in peace and security within its 1967 borders that can be rationalised through swaps of territory.
The instinct to follow the herd can be rationalised as rational, so to speak, since everybody benefits in the short term by forcing the price up.
Despite Koranic injunctions to the contrary, some radical Islamic thinkers have justified the killing of civilians, and of other Muslims, in the name of jihad.Likewise, suicide bombings or "martyrdom operations", as some of their exponents prefer have been rationalised as a praiseworthy embrace of death at the hands of the enemy, and as a legitimate tactic in extremis.
