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The big operators have stepped back from price cuts, allowing industry revenues, which had stalled despite the boom in customers, to grow again.But the industry cannot rationalise by itself: the state controls the supply of licences and spectrum.
They cost about a fiver (which I rationalise by viewing it as about the same, or cheaper, than two half-litre tubs of good-quality shop-bought ice-cream).
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Today, the thing that is corroding capitalism, barely rationalised by mainstream economics, is information.
The idea that violence can be rationalised by seemingly ordinary individuals might leave us scared and hopeless.
But what does a design look like that's fully automated and fully rationalised by a computer program?
We have not lived inside a system where the most inexcusable societal inequality can be rationalised by adherence to "the American dream".
Back in the day, those flaws alienated other black Americans, who had been equally obstructed by the irrational prejudices rationalised by Jefferson's Notes.
The action takes place in the headquarters of a nightwear firm, which is severely rationalised by a new executive (played by Ryding) who first banishes all clutter from the desks, and finally the desks and chairs themselves.
His withdrawal was rationalised by the almost laughable argument that the state had to draw back in order not to "crowd out" a revival of private sector investment that, of course, never came.
That he contributes nothing at all to this is rationalised by the idea that he is simply cleverer than the rest of us, so more fool us for coughing up.
For example, the decision of Theresa May to announce a return to new grammar schools, picking a potentially tricky political fight over what some see as a marginal issue, has been rationalised by some as the prime minister seeking to assuage the right of her party, which might be about to see some disappointments over what Brexit actually ends up meaning.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com