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And, like Kodak, their success came from the continuous execution and optimisation of a single, successful business model.
Carolyn Penner, a spokeswoman for Twitter, said: "Twitter believes strongly in energy efficiency and optimisation of resources for minimal environmental impact.
Efficiency and optimisation is not enough, we must invest in diversity and flexibility.
Interventions should aim at reduction and optimisation of prescriptions.
With huge overcapacity in the European car market, rationalisation and redundancies were inevitable.
Music executives prefer to talk of synergy, rationalisation and strength through partnership.
This is called "rationalisation" and impresses shareholders and competitors no end.
The chief executive is babbling about synergies, benefits of rationalisation and economies of scale.
Would the contracts permit amalgamation and rationalisation and what would happen to competitiveness?
With Icap management suggesting its cost response is likely to be limited to support function rationalisation and slowly lowering comp.
Rationalisation and concentration needs to take place because the retail trade is picking off the processor leading to depleted margins.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com