Natural selection: We may hate admitting that part of our rationale for buying into the organic food trend is just as much to keep up with the Joneses as it was to avoid pesticides, or make tastier ratatouille.
Analysts questioned the rationale for buying a brand that has the taint of failure.
That's when the Diamond Information Center began a huge marketing campaign aimed at articulating the meaning of right-hand rings -- and thus a rationale for buying them.
In a recent trade bulletin to subscribers, Martin outlines his rationale for buying the stock: The pricing process is less of a concern now.
In our own interviews with UK phytosterol users (Weiner, 2011), in addition to responding to specific prompts such as cholesterol test results or reacting to a perceived family history of heart disease, we identify a number of other rationales for buying or eating these products including general health consciousness, a sense of doing something good for oneself or habit.
This was the rationale for buying AOL for $4.4 billion, and AOL itself subsequently acquiring more of its own mobile ad assets in the form of Millennial Media.
Ms. Stein's rationale for buying lipstick echoes a theory once proposed by Leonard Lauder, the chairman of Estée Lauder Companies.
Individual-level variables included SES, age, education, and gender of the shopper, the age and gender of the individual for whom the drug was being purchased, and rationale for buying the chosen drug.
In the early decades of the 20th century, for instance, "reason why" ads dominated, long essays explaining to consumers the rationale for buying a product.
Most analysts question the rationale for buying Newsday and had hoped Cablevision's quest failed.
