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"You've got to have a strong value proposition that provides a clear rationale for pricing," said George Morrow, executive vice president for worldwide sales and marketing at Amgen.
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The economic rationale for this pricing scheme is based on the externalities or social costs of road transport, such as air pollution, noise, traffic accidents, environmental and urban deterioration, and the extra costs and delays imposed by traffic congestion upon other drivers when additional users enter a congested road.
"Otherwise there's no rationale for the price".
The best rationale for these price supports is not to ensure the status quo.
Perhaps because she feels at home with matters to do with a household pocketbook, Mrs. Megawati did offer a public rationale for the price increases, which were intended to reduce government subsidies.
Bethesda offered no rationale for the price discrepancy.
The rise of China and other developing economies has been forwarded as rationale for increasing prices, but supply has been in front of demand.
The original rationale for such tiered pricing was to encourage conservation, but now there is also the unintended consequence of punishing those who buy E.V.'s and recharge them at home.
The transport economics rationale for implementing congestion pricing on roads, described as "one policy response to the problem of congestion", was summarized in testimony to the United States Congress Joint Economic Committee in 2003: "congestion is considered to arise from the mispricing of a good; namely, highway capacity at a specific place and time.
(Which is also a rationale for that high price).
In a recent trade bulletin to subscribers, Martin outlines his rationale for buying the stock: The pricing process is less of a concern now.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com