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The pro-Europeans were technocratic and rational, their opponents used the stirring language of independence and liberty.
Although their expedition aims were scientific and rational, their methods were deliberately geared to a different, almost mystical purpose: that of testing the character of their officers and men — to destruction if need be — in an annealing crucible of ice.
With fewer players, the more rational their behavior should be (read: stable pricing).
Assuming that the participants in the game theory are rational, their strategies are directed with their profits.
For one thing, insurers don't object so much to assistance programs for drugs that truly are uniquely effective, and at prices that are rational; their big problem is with expensive brand names that are just as effective as alternative treatments, or even inferior.
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Conjoint analysis in the same time presumes that consumers are rational in their decisions and are maximizing their utility functions.
Despite the tremendous therapeutic potential of multi-target drugs, their rational discovery and their development still represent a formidable challenge.
If Palestinians acted solely on their rational self-interest, their conflict with Israel would have ended before it began.
Pharmaceutical companies, which are accustomed to many failures and a few big successes in their drug-discovery programmes, are fairly rational about their risk-taking.
Consumers are thought to be rational in their choices.
People are more rational about their own deaths than MPs realise.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com