The delivery muscle, of course, feels rational, people feel much safer with it, and you can analyze it.
Rational investors feel they must hold securities that will prosper in the future.
To think that stealing is wrong, for example, is to think it rational to feel guilt for stealing and resent others for stealing (in the absence of conditions like ignorance or force that excuse the agent).
It's completely rational to feel frustrated about having a Stepparent, because ultimately you hoped your biological mother or father would stay in their parental position and now that they aren't there, the dynamics have changed.
A critique of the creed, even a rational one, feels like an assault on the community.
In that sense, I think we're always looking for that unexplored opportunity that is both incredibly rational and feels almost fantastic.
Any search for reasons has the "universalizing" character of rationality: I am in effect saying that others, insofar as they are rational, ought to feel exactly the same delight as I feel.
These free falls would make "even rational, seasoned investors feel like they've been raked over the emotional coals," said James B. Stack, editor of the InvesTech Market Analyst newsletter.
I would recommend that the founders stay mindful of the tyranny of incrementalism— every small decision itself will feel rational, but in aggregate those decisions burn your scarce opportunity.
The more information you offer, the more informed and empowered a Rational Visitor will feel and, as a result, the more likely to make her purchase with you over a competitor site.
