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Lots of papers on "bounded rationality" or "nearly rational" behaviour are now appearing.
This assumption is not one of perfect or rational behaviour but of a type of bounded rationality based upon a potential universe of prior beliefs or heuristics.
The American social scientist Herbert A. Simon, an influential proponent of the concept of bounded rationality, used the terms "substantive" and "procedural" to distinguish between the notions of rational behaviour commonly adopted in, respectively, economics and psychology.
Of course, no single individual is able to adhere strictly to this model of rational behaviour, but the point here is that the rational agent model assumes rationality as a general principle, and does not concern itself with empirical evidence about actual behaviour (i.e., as opposed to inferred behaviour) as to whether this assumption is actually valid.
He envisaged a social utopia based on rational behaviour.
It seemed, by adult standards, pretty rational behaviour.
But rational behaviour is never assured in Ukranian politics.
"But when we are, then individually rational behaviour adds up to a collectively disastrous result.
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The idea that we are defined by and subject to market forces is taken as a given in this work; the interest lies in the gap between the economist's faith in rational decision-making and the psychologist's stacked-up evidence of our less than rational behaviours: in the exposure of our almost comical inability to understand risk and reward and to do what is best for us.
This capability can be very useful in complex systems like the real estate ones where motivations, tastes and budget availability often do not follow rational behaviours.
Most recently, economic work began expanding the microfoundations of agency theory to allow for non-rational behaviour and social preferences of individuals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com