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But this alone is not always sufficient to ensure that we maximise the "rational" aspect of decision-making.
Partly because of the show's theme, the emphasis here tends to be on Maya culture's rational aspect.
On the face of it, the situation seems absurd, yet there are cultural currents afoot, beyond the book's iconic power as a social document, that give the absurd situation a rational aspect and keep it going.
Our main message, in other words, is that there is a rational aspect to these decisions and the most appropriate response is providing accurate information that facilitates sensible choices and keeps people safe, rather than scaremongering or trying to enforce laws that are widely broken.
And it is suggested that order and harmony is established in the soul when the rational aspect rules over the non-rational, yet the non-rational aspect is always capable of revolting against rationality and creating disorder and badness.
Plutarch identifies the rational aspect with intellect, which he distinguishes from the soul, making the former the cause of order and goodness while the latter the cause of disorder and badness (De an. procr.
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It seems to me that if secularism is going to be a positive creed, it can't just speak to the rational aspects of our nature.
Ramakrishna thus gave educated Hindus a basis on which they could justify the less rational aspects of their religion to a consciousness increasingly influenced by Western values.
[Read the rest.] Via Twitter, I found and read a fascinating analysis by Stéphane Hallegatte, an economist and lead climate change specialist at the World Bank, pointing to the rational aspects of why we end up building in harm's way.
Early in his forthcoming book, "Irrational Exuberance," Robert Shiller -- who has done more than any other economist of his generation to document the less rational aspects of financial markets -- describes the full-page advertisement that Merrill Lynch ran a year ago, when the Dow Jones industrial average passed 10,000.
Today, consumers turn their attention not only to the logical and rational aspects of the product, but increasingly symbolic and emotional factors have gained an important role in buying decision.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com