The ratings war being what it is, anything is possible.
The ratings war surprisingly made the news less lively.
Morgan has helped CNN overtake rival MSNBC in the primetime ratings war.
It also weakens the political impact of the losers in the ratings war.
The spirited debate about Mr. Brown comes amid an intense ratings war between CNN and Fox.
P28 Daily Express Ann Widdecombe: BBC must not enter into the ratings war.
Win the ratings war against the only other major domestic current affairs programmes?
Britain's Got Talent beat The Voice in the Saturday night ratings war, attracting an average audience of 10.5 million.
Strictly Come Dancing has won the Saturday night ratings war, trouncing rival ITV show X Factor by 1.4 million viewers.
Zucker is all television: conventional, professional, bells and whistles television; in the game, almost entirely, to win a ratings war.
In editing, however, the article was headlined "The Right Strategy for Fox: Conservative Cable Channel Gains in Ratings War".
