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Advertising time that NBC had held out in case it might have to offer free commercials because of ratings shortfalls, known as "make-good" ads, suddenly became available for sale at rates pushed higher by the initial ratings performance.
That is particularly true during sweeps months like February, May and November, when local affiliated stations use the ratings performance of their networks to help set advertising rates.
However, Beast understands SBS does place a greater emphasis on ratings performance than ever before.
Elsewhere yesterday, Coronation Street's Freshco supermarket siege special led ITV to another blockbuster peak time ratings performance.
But the ratings performance Monday night provides some hints that the latest exercise in relationship voyeurism has staying power.
"Those stations did very well with the blended format, and we were pleased with the ratings performance," he said.
The drama has not yet been recommissioned for a second series but its ratings performance suggests its return is likely.
But Wright emphasized that NBC is making no apologies either for its coverage or for its ratings performance.
Controversy aside, Benefits Street augers well for Channel 4 in 2014 after a lacklustre ratings performance in 2013.
Fox executives appear to be pleased with the relative ratings performance of the shows featuring Mr. Cavuto and Mr. Dobbs.
The BBC is shifting Outcasts out of the 9pm firing line to Sundays at 10.25pm from 27 February following its underwhelming ratings performance.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com