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And with many governments in increasingly difficult financial straits, investors' reliance on stale ratings grows increasingly perilous.
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That network's ratings grew gradually as the night went on, peaking after 11 p.m.
CBS is pleading patience, saying it is counting on word of mouth to build the show and make ratings grow.
Ratings grew from fewer than 2 million to an average of more than 5 million, the inquest was told.
Indeed, during the height of the 2009 spat between Fox News and the White House, the channel's ratings grew 8 percent over all.
Meanwhile, the Braves' TBS national ratings sank 27 percent (a loss of 300,000 TV households) because of more late-night and day games, but its local Turner South ratings grew by 9percentt.
The increased viewership for the Bible game show, along with more conventional shows like "Family Feud," helped GSN's ratings grow among adults ages 18 to 49 as well as adults ages 25 to 54.
"As I have learned in the last 15 months, a new network launch is always a challenge and ratings grow over time as you continue to gather an audience," she said.
But Olbermann's ratings grew by nearly seventy-five per cent the year he began doing Special Comments, and the show is making money, a rare hit in MSNBC's twelve-year run.
CNN, whose ratings grew by 124percentt in the final three months of the campaign, soared every time there was a campaign event — especially election night, when it had 13 million viewers, more than any other news organization.
MTV has moved more and more into the reality area, and has seen its own ratings grow over the past quarter thanks largely to two series, "The Hills" and "A Shot at Love with Tila Tequila" — the first bisexual dating show.
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CEO of Professional Science Editing for Scientists @ prosciediting.com