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Between 1987 and 2000, the network that has carried the N.F.C. has had a 29percentt pregame ratings edge.
But NBC's counterstrategy has also worked well, with the network losing little of its ratings edge on the night.
That year also saw his Late Show lose its ratings edge over The Tonight Show, which began to consistently attract more viewers.
Through most of the time the games overlapped, the Giants-Cardinals broadcast on Fox had a big ratings edge in the New York market.
In recent years, Mr. Leno has maintained a solid ratings edge over Mr. Letterman, but Mr. Letterman continues to take in between $70 million and $100 million a year for CBS.
Although rival ESPN 1000 has the abundant resources and marketing muscle of the Worldwide Leader at its disposal, WSCR holds a decided ratings edge in sports radio's most coveted demographic: males age 18 to 54 with strong opinions, access to a telephone and time on their hands.
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Government-approval ratings edged up, pulling the president's support with them.Ms Silva's relatively puny war-chest made it hard to fight back and make her case to voters.
Fox led the night's ratings, edging past ABC and its finale of "Dancing With the Stars," which drew 18.2 million from 9 to 11. Fox's "Glee" earned a considerably smaller audience at 9 (11.5 million) but managed to maintain high numbers among viewers 18 to 49, finishing second only to "Idol" in that demographic.
Now, with his approval ratings edging upward (towering over his predecessor's paltry end-of-second-term 22percentt), and the looming presidency of a man who is seemingly the exact opposite of everything Obama stands for, the men who impersonate him have noticed a shift in tone.
Mr. Matthews's overall ratings have edged up in the process, though not on the scale of Mr. Olbermann's.
With its ample resources, the PT devoted money and airtime to stressing Ms Rousseff's successes.Government-approval ratings duly edged up while support for Ms Silva shrivelled.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com