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In early May, weekly ratings data released by Nielsen showed Ingraham outpacing the highest-rated non-Fox News show, MSNBC's The Rachel Maddow Show.
Ratings data provide evidence of the passion for the sport.
Delayed by unspecified server issues, Nielsen Media Research began releasing long-awaited TV ratings data on Wednesday and Thursday.
The changes are centered on the use of electronic devices called local people meters to gather ratings data.
It got a last-minute reprieve when Mr. Shapiro received ratings data showing modest improvements among younger viewers.
The change involves adopting locally the so-called people meters Nielsen has used since 1986 to gather national ratings data.
Nielsen says the local people meters will result in more accurate ratings data for viewers of all races and ethnicities.
But they were more than happy to share ratings data about the success of their channels.
Using Nielsen ratings data, the Center on Alcohol Marketing and Youth found that between 2001 and 2005, youth saw 41percentt more alcohol ads on television.
The complaints focus on Nielsen's plan to measure local markets with the so-called people meters it has used since 1987 to gather its national ratings data.
And so by using ratings data, some pop psychology and sophisticated computer programs, campaigns carefully pick particular times and particular shows to ship their messages to particular voters.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com