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The changes involve Nielsen's switch to electronic meters to gather ratings data from the current system of paper diaries and meters.
According to new ratings data from Nielsen Media Research, "Hannity & Colmes" squeaked by "Larry King Live" with an average audience of 1.65 million people this month.
Over 41 million people watched the telecast on ABC, a 14 percent increase from the year before, according to preliminary ratings data from Nielsen Media Research.
The study, based on analysis of ratings data from Nielsen Media Research, is indicative of the growing attention being paid by agencies and advertisers to ethnic and multicultural marketing.
Unlike NBC, which announced the day after Tom Brokaw's Dec. 3 farewell that 15.36 million viewers had tuned in, CBS did not release more detailed ratings information, saying it had not ordered "fast national" ratings data from Nielsen.
According to Nielsen ratings data from Sept. 19 through Oct. 9, CBS has 20 of the top 30 shows among the broadcast networks in total viewership, making CBS the first network to accomplish such a feat.
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Six subjects were excluded from the study based on their xanthan gum ratings data.
Audience ratings data were not yet available.
Ratings data tells advertisers nothing about campaign performance.
As data obtained from the gLMS is typically distributed log-normally across subjects [29], the ratings data were normalized by converting to log10 prior to statistical analysis.
This paper describes the experimental design and analysis procedure adopted, and examines the relationship between various noise measures and average subjective ratings using data from some 2250 individual vehicle pass-by events.
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