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He also dressed four American first ladies, but it was Hollywood glitz, rather than nice uptown clothes, that defined him for a new age and a new customer.
Looking forward five years or more, Nielsen thinks sites should try to get themselves in users' "need to know" category rather than "nice to know".
Instead, Cohen prefers to focus on 'big boring industries' that have must-have products, rather than nice to have products.
While they look like Le1f compared to Royal Blood, Bombay Bicycle Club had a number one album last year, possibly because they seem to be a band that favour consistency and live performance rather than "nice world, we'll take it" PR bullshit.
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In a letter to Tory eurosceptic backbenchers, Tusk called for "precise and comprehensive solutions rather than nice-sounding expressions [which] will provide citizens with genuine guarantees of security".
Emma Williams, executive director of PTA UK, said more parent-teacher associations are now being asked to fund "must-haves" rather than "nice-to-haves", as well as parents being approached directly for money.
"Industries which provide need-to-have solutions rather than nice-to-have solutions tend to do better," says Sageworks founder Brian Hamilton.
GPS navigation apps may have revolutionised our navigation methods but most seek the quickest - rather than nicest - journey.
They are "must-haves", rather than "nice-to-haves".
Can that information be really valuable, rather than just nice to know?
Sure enough, he got a convincingly wild beast rather than a nice bit of animation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com