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Zara's designers are completely anonymous; some would say this is because they are copiers rather than designers.
"The emphasis was on students as consumers rather than designers and developers," says Nevita Pandya, deputy director of learning for computing at the school.
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Have a simple, inexpensive wardrobe rather than designer clothes.
Since its launch last May CrowdSpring has registered nearly 2,400 buyers from 35 countries and 12,200 designers from more than 130. "We have clients chasing good designers rather than desperate designers chasing work," says Kimbarovsky.
The Kirov uses the décor of the 1900 design team (Adolf Kapp, Konstantin Ivanov, Pyotr Lambin and Orest Allegri) rather than the designers of the original version in 1877.
And why were P.R. people rather than product designers making the pitch?
Rather than inhibit designers, this new austerity seems to have inspired them.
Built by the Suzhou Municipal Engineering Design Institute, rather than foreign designers or consultants, the bridges have been modified from their originals to fit the urban landscape.
SUSANNAH CLAPP BOHO CHIC Celebrities rather than fashion designers sparked the big trends, and Sienna Miller and Kate Moss launched boho chic – the look that defined the noughties from 2004 onwards.
Even the best ad agencies, they complained, were churning out work that looked as if it had been done by the custodial staff, rather than top designers.
In that area, too, the policy has been to target upcoming, rather than established, designers using the twice-a-year London fashion season to create a show highlighting palladium jewelry, organized by the British Fashion Council and sponsored by the Palladium Board.
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