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Professor Noah J. Goldstein of the University of Chicago, one of the paper's authors, said that people are sometimes most easily persuaded by narrowly directed appeals, rather than appeals that cite characteristics they may believe to be important, like gender ("men and women") or political status ("citizens").
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Perhaps more important, rather than appeal to parents, it asks young people to take action themselves.
Farage's strategy appeared to be to firm up the support that Ukip already has - rather than appeal to the undecideds.
Rather than appeal to the young teenagers who were Nintendo's main customers, Sony aimed its new PlayStation console at an older audience: late teens and twentysomethings.
Rather than appeal to the liberal Ninth Circuit for an immediate stay, which would have been standard practice, Justice Department lawyers were trying to circumvent judges they viewed as hostile.
For more than 50 years it has had a top-down view of politics, preferring to organize society into "sectors" like labor unions and employer associations, rather than appeal to voters primarily as individuals.
Al Gore's strategists, challenging George W. Bush's narrow lead, chose to demand a recount, where chads would be decisive, rather than appeal for a revote of the muddled election in Palm Beach County, home of the improperly designed butterfly ballot.
In the written opinion, Justice Anthony M. Kennedy made it clear that applicants who decided to amend their applications rather than appeal a rejection would face an extra burden of proof in an infringement lawsuit.
The way the Administration handled the Pentagon Papers, the quality of the President's appointments, his leadership on busing — everything seems designed to exploit fears rather than appeal to the best qualities of the American people".
After the Ninth Circuit upheld a lower court's restraining order against the first travel ban, and the Administration chose to revise the ban rather than appeal to the Supreme Court, there was a lot of talk from liberals about how, against the insistent press of the Trump movement, the law had held.
Rather than appeal to power, we need to assert power - because we have the power to enact social change.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com