FWDitOn is a site that allows users to submit and rate emails that they find interesting, and higher rated emails go to the top of the popular area.
To encourage participation amongst those wards/departments who failed to return the questionnaires, and in order to increase the response rate, emails were sent to the head of the department to ask them to encourage staff participation.
Because with computing still expanding at remarkable rates, email (and its attentuated cousin texting) has become, for most people, the primary means of non-verbal communication.
As anyone who has worked on user acquisition metrics will know, despite all the time we're collectively spending on social networks, the click-through rates through other private social messaging systems is typically below the rates email can produce.
After the initial rating email is received, you may log in and browse through a wide range of topics and assignments posted by third-party clients.
As I wrote when I first covered RestEngine back in July 2010, the company helped Facebook game companies in particular to deliver high open-rate emails.
"As an ultimate insult, even McAfee, whose software is at the root of our problems, now rate our email IP as 'High Risk': we can't email them as they have blacklisted us!" they wrote.
"Our cards are opened at an almost 100percentt rate, but email is probably two percent or marked as spam.
Later, while volunteering at Mark Zuckerberg's immigration reform group Fwd.us, he witnessed the abysmal 1percentt conversion rate of email.
In beta tests, the team found that web push had 30 times the opt-in rate of email marketing, says Varner.
