Porsche, meanwhile, was the highest-ranking brand.
The highest-ranking brand without technology roots is Mary Kay, the cosmetics brand, at No. 12.
Dove now sells 53percentt more bars of soap than Dial, the second-ranking brand.
Now, Disney as a producer of animated movies seems a middle-ranking brand somewhere vaguely in the region of DreamWorks.
It is almost inevitable that a luxury vehicle would be found to be more appealing than a budget model, so the Apeal study focuses more on segment rankings than brand rankings, Mr. Sargent said.
"Top-ranking brands like Adidas and Gap have listened to workers and activists in their supply chains.
Asian automakers, with better quality rankings and brand loyalty, were offering incentives of $790 a car.
And in the rankings by brand, G.M.'s Cadillac tied for first place with its chief competitor, Lexus, while Buick and Lincoln-Mercury placed third and fourth, meaning that domestic brands accounted for three of the top four.
We know the relative rankings of brands, schools, addresses, food and body mass indexes; we understand understatement.
Greenfield sorted the data to prepare rankings of brands that compete against each other in fields like books, credit cards and fast food.
This speaks to the continuing consolidation we're seeing in overall smartphone rankings, where brands like Samsung and Apple increasingly dominate in sales, to the detriment of companies like Nokia, HTC, RIM and others.
