Although Caribou Coffee is not listed in the 2012 report, many of the ranked brands are known for dedicating time and corporate treasure to continually, if not continuously, trying to improve the results of their advertising.
Culled from current and employee feedback since June 2008, the study ranked brands that had at least 20 reviews or more over the last 30 months.
The report, which is the 16th from Brand Keys that ranks brands on customer loyalty, can be downloaded here.
J.D. Power then ranks brands by the number of problems reported per 100 vehicles; the lower the number of problems, the better the ranking.
Free2Work, a project of Not For Sale, which ranks brands based on their efforts to prevent forced and child labour through the supply chain, experienced a similar rise until last year, when funding dried up.
The Style Analytics tool will rank brands on Polyvore based on engagement level with their clothing and accessories.
The company then analysed its findings for the BBC, ranking brands on how "meaningful", "different" or "salient" they were and how easily they came into consumers' minds.
The firm ranks brands using a custom score that measures brand awareness, affection and popularity.
According to a 2013 ranking of brands by Harris Poll EquiTrends, Folgers is the No.1 ranked coffee brand.
According to an annual study by the Edelman public relations agency, when quality and price were equal, 53 percent of consumers ranked a brand's purpose-driven activities as a deciding purchasing factor in 2012, up from 42 percent in 2008.
