Company officials rang the Big Board's opening bell on Wednesday morning, wearing Burger King's well-known paper crowns.
I rang up the board and asked why, and what they were going to do.
Yes, it is absurd that, under privatisation, "you smell gas, so you ring the electricity board, and they come round and fix your phone".
There are 10 scoring rings on the board, with point values increasing from one to 10 as they move into the centre.
Participants can choose benefits at as many as four levels of care and related expense depicted in concentric rings around the board.
The car is self-operating, so use the wall-mounted phone to ring the mountain station before boarding, then pay the 13 Swiss franc round-trip fare as you exit.
More than two hours after the opening bell rang at the Big Board, the New York Mercantile Exchange, where oil and other commodities are traded, kicked to life.
Last Wednesday, Northrop's chief executive, Kent Kresa, celebrated the anniversary by ringing the closing bell of the Big Board.
Theoretically, if we were on a commercial plane together, and a flight attendant asked if there were a doctor on board, we couldn't ring the call button?" I asked, trying to put in perspective for Joel how correcting me was almost as ridiculous as his self-importance.
Meanwhile, a bell which has not been used since the Queen's Coronation in 1953, was rung on board HMS Caliope on the banks of the Tyne at the same time.
