And when it comes to the bigger mission of raising the reality level of all content on the web, at the end of the day, this is an interesting thought and feature experiment that may work, or may be useful in thinking about how to shape other kinds of services in the future.
One eyebrow-raising reality is that a big chunk of high-frequency profits derive from jumping into markets before small investors can.
The Saturdays attract a youthful demographic raised on reality TV and Heat magazine, demanding brief, regular dispatches from behind the pop star veil.
Have children raised on reality TV and intimate-sounding Tweets from movie stars lost all boundaries between the screen and themselves?
Online fame is becoming just another aspect of teenage life for a generation raised on reality television and the perpetual flurry of status updates that ping across their smartphones, tablets and computer screens.
The Mars One team has made no public comment on the effects of combining the risk factors of social isolation and confinement with surveillance, but we do know that the programme depends on the money raised by reality TV contracts.
Or you can sit back and ponder the tough issues it raises about reality, like: If they're always chained together, how do they change their clothes so often?
When Eichmann was asked by his captors about children he started crying saying, 'I love children.' 'But what about all those children you sent to the death camps?' 'Yeah, but they were Jewish.'" The potential for such disconnect, Tucci added, was heightened in those raised on reality TV – a demographic which shares some overlap with core fans of The Hunger Games.
The rise of the robot is actually becoming a reality, raising fears about the effects on employment.
The problem with the ads, and with the campaign in general, is that they tend to twist reality, raising what is incendiary above what is genuinely important, and substituting political point-scoring for genuine debate.
