But its Boy-Scout strategy of leading by example (if other countries reached a deal, Europe would raise its efforts from 20 to 30 percent) and its ultimate lack of unity at the summit ensured that its leverage would be negligible in the face of great powers determined to do as little as possible.
Each organism faces a trade-off between putting effort into raising its own offspring or helping its relatives.
Nokia has devoted a lot of effort to raising its profile in North America in the past two years and has recently formed a joint venture with Sanyo of Japan to produce fancy CDMA handsets.
Microsoft has been ramping up its effort to raise its profile with the startup community through programs like accelerators outside of the U.S. run by Microsoft Ventures.
The state oil firm's flotation is attracting a lot of interest, not least from international oil companies hoping to acquire strategic stakes.The takeover battle intensified for Falconbridge, a Canadian miner of nickel and copper, when Xstrata, a Swiss-based mining group, raised its bid in an effort to entice Falconbridge's shareholders away from a merger deal with Falconbridge's compatriot, Inco.
A competitive Web site is taking a decidedly different tack as it begins its first image campaign, as part of efforts to raise its brand's profile among American travelers.
China, acquiescent in America's efforts, will raise its eyebrows at the mention of North Korea, of which it is, in an admittedly awkward fashion, an ally.
The concerts, including the opening-night gala on Oct. 3, are considered a major step in the festival's efforts to raise its profile.
In fact, the MetroStars' inability to become a New York-based M.L.S. powerhouse has probably hurt the league's efforts to raise its national profile.
He's also an enthusiastic proponent of the tango, and has made efforts to raise its popularity in the US alongside his Argentinian girlfriend.
