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"raising expectations" is a correct and usable phrase in written English.
It can be used to refer to the act of increasing expectations of a given situation. For example, "The new manager was tasked with raising expectations of customer service at the company."
Exact(57)
One senior administration official argued that expecting an agreement on proposals like Mr. Brown's would be "irrationally raising expectations".
"We're very wary of raising expectations which we can't fulfil.
Yet the unit's forensic successes keep raising expectations.
The Americans are cautious, wary of raising expectations.
West Ham United are raising expectations for it.
The troupe, Duckie, from London, is great at raising expectations.
The new Tories have been all about raising expectations.
With national elections eight weeks away, Israeli politicians tried to showcase accomplishments without raising expectations.
Francona's answer was a reflex, probably, a hedge against raising expectations.
While he is optimistic about Mr. Zarif's appointment, he cautions against raising expectations too high.
More generally, he runs the risk of raising expectations that he cannot meet.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com