Despite employing a social media agency in May to "raise excitement", the event's official Twitter account has a little more than 12,200 followers.
A leading strategist in Anna Hazare's anti-corruption movement, which drew big urban crowds of protesters fed up with graft, he has done well to raise a credible party barely a year after it was born, attracting funds from small-time donors, using social media and text-message campaigning to raise excitement.
Hooper headed wide shortly after news of St Mirren taking the lead against Motherwell raised excitement levels at Celtic Park.
It is fair to say that a U-turn on the proposed alcohol ban around the ground has only raised excitement levels among the approximately 60,000 German fans who will make the journey.
They really should either have had more basic plausibility, more genuine hair-raising excitement, or been cleared for us as overtly comic and absurd.
Geordie Greig Editor of Tatler For pace and pulse-raising excitement, Child 44 (Simon & Schuster) by Tom Rob Smith is hard to beat - a clever debut novel about a series of child murders in 1950s Russia.
Not that he needed to, with his unflagging power in a long breath line, his towers of harmony; but they did raise the excitement level.
"Had it not happened against the almost complete disarray of the Commonwealth Games preparations, it would not have raised much excitement," said Ajai Sahni, the executive director of the Institute for Conflict Management, a group that studies terrorist activity.
It arrives on tables to sharp intakes of breath and eyebrows raised in excitement: the lobster's redness stark and beautiful against the white of a china bowl, with thick, golden toast to mop up the sauce.
Wind gusts of more than 20 miles per hour straight down the court reduced the quality of the match, but raised the excitement for the fans and the frustration level of the players.
Dynasty, but not the 1980s kind, is at the beating heart of monarchy, which is why the arrival of a new heir to the throne — now third in the line of succession after Charles and William — has raised such excitement.
