To be clear, Spotify isn't about to launch in India, but it is raising its efforts to see what is possible.
Microsoft has been ramping up its effort to raise its profile with the startup community through programs like accelerators outside of the U.S. run by Microsoft Ventures.
A competitive Web site is taking a decidedly different tack as it begins its first image campaign, as part of efforts to raise its brand's profile among American travelers.
China, acquiescent in America's efforts, will raise its eyebrows at the mention of North Korea, of which it is, in an admittedly awkward fashion, an ally.
The concerts, including the opening-night gala on Oct. 3, are considered a major step in the festival's efforts to raise its profile.
In fact, the MetroStars' inability to become a New York-based M.L.S. powerhouse has probably hurt the league's efforts to raise its national profile.
He's also an enthusiastic proponent of the tango, and has made efforts to raise its popularity in the US alongside his Argentinian girlfriend.
Limiting China's development would hamstring efforts to raise its living standards closer to the level of the developed world, which Mr. Yu noted is largely responsible for climate change problems.
She acknowledged that there were casualties of the school's efforts to raise its numbers — like art classes, which were bumped out of the schedule until the official tests were completed this spring.
The company has been investing a lot in its own marketing efforts to raise its profile — launching ad and marketing campaigns.
