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But trying to raise commercial interest in the project turned out to be "a long, long rocky road".
He added: "We need to raise commercial income to supplement the licence fee so we can invest as much as possible in content for UK audiences".
Minute aphids, probably introduced on living plants from Asia, now make it impossible to raise commercial crops of two conifers once valued in Britain, namely, the white pine, Pinus strobus, from New England, and the European silver fir, Abies alba, native to Switzerland.
But his proposal to raise commercial property taxes, which might accelerate the business flight from California, would require a vote of the people to change Proposition 13, the 1978 measure that slashed property taxes and has become the third rail of California politics.
The tobacco industry and some of its supporters had argued that it was time for the court to raise commercial speech from its current second-tier status to the level of full First Amendment protection under which any regulation has to be supported by a "compelling" government interest.
The intent of the campaign is to broaden the audience for professional football by enticing casual fans to follow the sport more closely -- by, say, watching games more often, which would raise ratings and permit the networks to raise commercial prices.
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"They were having a hard time raising commercial capital until we did that," Mr. Fitzpatrick said.
The Bank of Japan engaged in quantitative easing earlier this decade, buying government debt and raising commercial bank reserves.
When the Federal Aviation Administration was in charge, the airlines had a sympathetic ear when they raised commercial concerns.
This time, Twitter, Zynga, Yelp and other social network companies favored by venture capitalists have made San Francisco their home, creating jobs and raising commercial rents.
Indian companies have been procuring high-value equipment in power, telecom and manufacturing sectors at competitive prices, and are now even raising commercial loans at favorable rates in China.
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