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If the demographic that you are aiming to market to is not between the ages of 25 to 54 or they do not typically listen to music, sports radio, news radio, public radio or another popular type of radio promotion, then radio may not be the best option for your promotional campaign.
Radio promotion isn't going away.
Music singles often receive radio promotion.
A good radio promotion turns into a lost sale.
He asked the actor Ray Romano, for instance, to do a radio promotion.
Also present that day was Brendan Moon, then head of radio promotion at Mercury Records.
"People in radio promotion have unbelievable expense accounts that they don't have to justify," she says.
Nancy Stein, a former vice president of special projects and promotions at Warner Brothers, volunteered to help with radio promotion.
Ms. Schneider mentions her Web site at her concerts, and she's hired a publicist for press and radio promotion.
Thousands of "Who Needs Manny?" placards were distributed to arriving spectators as part of a radio promotion.
Mr. Palmese is a radio promotion executive who has had a long association with Clive Davis, and was executive vice president for promotion at Sony's RCA Music Group.
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