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The obvious reason is that "frugal innovation"—the art of radically reducing the cost of products while also delivering first-class value is all the rage at the moment.
The "maker movement" is radically reducing the cost of an astonishing range of products: enthusiasts are now producing do-it-yourself drones for just a few hundred dollars that can be used to help manage crops or monitor troublesome neighbours.The shrinking but comfortable middleThere are plenty of reasons for Western business to resist the new gospel of frugality.
The chemical reaction that heats the water can also be used to heat or cool houses, he claims, radically reducing the cost of domestic heating and the threat of global warming.It is too early to say whether Mr Gundelach's flask will turn out to be a miracle in a bottle or a pipedream, but the Danish government is doing everything it can to give him the support he needs.
Initially wary of the intentions of an alien race who came "quite uninvited," even skeptical international leaders begin to be persuaded of the aliens' benevolence when the Kanamits share their advanced technology, quickly putting an end to many of Earth's greatest woes, including eradicating hunger, radically reducing the cost of energy, and rendering nuclear weapons harmless.
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He believes that a combination of economies of scale and specialisation can radically reduce the cost of heart surgery.
Some see a zero- or negative-sum game, in which cheap online providers radically reduce the cost of higher education and drive many traditional institutions to the wall.
This is partly because entrepreneurship in such places is a way of life coffee houses in Silicon Valley are full of young people loudly talking about their business plans and partly because the infrastructure is already in place, which radically reduces the cost of starting a business.The second myth is that most entrepreneurs are just out of short trousers.
Punch's interactive publishing platform radically reduces the cost, time and risk of creating apps for tablets by removing the need to code.
As the successful free and open-source process is being applied to hardware, an opportunity has arisen to radically reduce the cost of experimental research in the sciences.
John Biggs: Why Printers For Peace? Joshua Pearce: I think it is clear that low-cost open-source 3D printing has enormous potential to do real good for the world – particularly for the poor as it radically reduces the cost of high-value products like scientific tools and consumer goods.
In keeping with campaign pledges, he suspended farmers' debts, radically reduced the costs of government health care and set up micro-credit funds of 1m baht in every village in Thailand.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com