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Both the Derby and the Oaks, which will be run on 6 and 5 June respectively, had an off-time of 4pm last season, when the peak TV audience for the Derby, one of the world's most historic and prestigious Flat races, dropped by 20% from 1.95m to 1.55m.
Upon the addition of a second NASCAR weekend at the track in 2004, attendance at the races dropped off dramatically, by as much as 20,000.
From 1990 to 1994, the percentage of high school educated white men voting Democratic in congressional races dropped an extraordinary 20 points (for white, high school educated women, the drop was 10 points).
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Mass ascensions in the mornings, balloon glows at night, races, dropping markers on targets.
With television ratings and attendance for their races dropping in recent years, Nascar officials will do just about anything to make the sport more appealing to fans.
Kirvesniemi, much weaker in the concluding freestyle race, dropped to ninth.
Hamilton, the McLaren driver who led the series before the race, dropped out with a technical problem.
At around the same time, betting on the industry's totemic sports, horse racing and greyhound racing, dropped away.
But he punctured a tire less than 10 laps into the race, dropped out of contention early and finished fourth.
Between 2003 and 2008 the amount wagered on racing dropped by 10% in America and close to a third in Britain.
Gov. Donald L. Carcieri, a Republican who took office in 2003, cannot seek re-election because of term limits, and the only Republican to enter the race dropped out last month.
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CEO of Professional Science Editing for Scientists @ prosciediting.com