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While airlines are being forced to quote fare prices which include taxes and other compulsory levies, baggage costs can stay in the small print.
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Airlines selling tickets in the UK are, quite rightly, obliged to quote fares including all the unavoidable extras.
The tax-inclusive, or so-called "full-fare" rule, requires airlines to quote fares including government-imposed taxes and fees.
Like our Air Passenger Duty, it will be included in the quoted fare.
The Air Transport Association also objected to a rule, which was ultimately adopted, that will require airlines to hold a reservation at the quoted fare without payment, or offer cancellations without penalty, for at least 24 hours after a reservation is made.
When an expert at Northwest talked me through it, he explained that the $18.60 was charged in each direction, and it too was subject to a tax: I needed to add $40 to reach the quoted fare.
Airlines will have to hold all reservations for at least 24 hours at the quoted fare, without payment.
Both the quoted fares are for return London-Seoul tickets on flights leaving on 27 May, and are subject to availability.
If you encounter any resistance, simply quote the fare conditions at the airline representative, and they should bow before the might of your consumer know-how.
"You're quoted a fare.
British Airways also serves Madeira through London; the airline recently quoted a fare of $1,200 on that route.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com