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And what better way to expose that message to a lot of people who would benefit from it than kicking it off during the Super Bowl?" The campaign, by the New York office of FCB Worldwide, part of True North Communications, portrays the Tropicana Pure Premium brand of orange juice as a quick, nutritional fuel for busy people.
The powder can be added to drinks for a quick nutritional boost, or incorporated into other health products.
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A smoothie is a quick and nutritional option too.
The advantage of using weight-for-height is that it provides quick assessment of the nutritional status without the need to perform any calculations for estimation of underweight, normal, or overweight.
Lentil is a global food crop increasing in importance in the Indian sub-continent and elsewhere due to its nutritional value and quick cooking time.
Moreover, simple, quick and non-invasive methods for nutritional assessment are essential for monitoring nutritional status.
(A measurement called the 'mid-upper arm circumference' is a quick and effective way to check nutritional status).
While the AMA publications and spokespeople are quick with the press releases saying that nutritional supplements are not only useless, but dangerous, the scientific backing for those statements is lacking.
Malaysia's Palm Oil Council was quick to respond to the threat, saying, "Every nutritional and food expert concludes that palm oil is in fact free of dangerous trans fats, free of GMOs and contains valuable vitamins".
Sugar-free fruit juice company Sucos do Bem is helping consumers change their drinking habits by showing that healthier drinks can be fun – as a quick look at its website will show, healthy nutritional habits are not only for the holier than thou.
Strong start, difficult challenges UNICEF has been quick to respond to the crisis, launching a nutritional rehabilitation programme with the Government of Madagascar and other humanitarian partners.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com