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In a new book called "The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change," the business consultant Andy Smith and the Stanford Business School professor Jennifer Aaker tell the story of Sameer Bhatia, a young Silicon Valley entrepreneur who came down with acute myelogenous leukemia.
Andy Smith, co-author (with Jennifer Aaker) of "The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change," lauded the effort for presenting consumers with something beyond their granola bars to sink their teeth into.
Andy Smith, a co-author (with Jennifer Aaker) of "The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change," said incorporating live content from Facebook and Twitter allows online ads "to feel less static," and even to be "at least as current if not more current" than adjacent editorial content.
Three of the most prominent are The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media (Aaker et al, 2010), Open Leadership: How Social Technology can Transform the Way You Lead (Li, 2010), and The New Social Learning: A Guide to Transforming Organizations Through Social Media (Bingham & Conner, 2010).
"With all of the quick, effective and entertaining methods for obtaining information today, museums have to change.
He is smart and fluent, with a terrific ear for dialogue and a gift for quick, effective characterization.
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