But this necessarily requires questioning the stereotypes attached to men too.
That is what is troubling in Kettle's piece - he underscores these very stereotypes by questioning whether women are, after all, up to the job.
This cleverly disguised political allegory questioning racial prejudices and stereotypes is as polished and sharply observed as you'd expect of a Princeton and Harvard Law School graduate.
It's not too difficult, some radio programmes do it well, but it does require questioning a series of stereotypes that are commonly accepted - shall we say unscientifically? Britain's science is indeed good, judged internationally; so is its TV; so too its record of research in history of science, and technology, and medicine, including public attitudes.
They set up tents and booths at the town centre in Penang, disseminated information and, through activities from the Voices against Violence curriculum, engaged participants in questioning gender roles and stereotypes.
Whereas the myth of Frankenstein is ubiquitous when public journals and newspapers cover the recent developments in SB, the way scientists applying SB or SB related technologies are characterised in movies is questioning the relevance of classical and preconceived stereotypes.
Below is our pick of eight ads that fall into the abnormal category, each of them questioning, challenging and playing with the idea of gender stereotypes.
Yet although content on TV has gradually improved the way it presents our community we still have a long way to go to defeat negative stereotypes of gay, lesbian, bisexual, transgender and questioning characters that continue to appear.
His lyrics tell a personal story which begins with a younger Macklemore questioning his own sexuality, a great insight into the confusing power of stereotypes.
The stereotypes receiving the most support worldwide were those that generate dangerous political anti-Semitism, those questioning the loyalty of Jews and those asserting excessive Jewish power and influence.
