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And in this changing context, international development must be driven by more than a quest for value for money.
"Everybody is in a dramatic quest for value," said Todd D. Slater, a retail analyst at Lazard Capital Markets.
On a quest for value and one-stop shopping, a majority of consumers bought at big discount chains like Wal-Mart, spending $50 to $99.99 each.
Britvic was another faller after Goldman Sachs downgraded the stock to a "sell", saying that rising raw material costs and "the consumer's quest for value" would hit its margins.
This desire to be incorporated in a philosophy canon seems odd anyhow, since the power of Pirsig's books lie in their dynamic personal quest for value, rather than any fixed statement of it.
John D. Morris, a senior retail analyst at Wachovia Securities, described the scene at malls around the country as "the quest for value" (rather than for a must-have fashion, because there was none).
Similar(47)
Five main factors combine to drive this change: demographic trends, the quest for added value from their resources, efficient pricing of their resources, global policy interactions, and technology developments (both as competitors to oil and gas and securing sustainable uses for carbon-based energy sources).
It has also become clear that the lingerie business is going to have to change to satisfy women's quest for comfort, value and confidence.
Even Jack Welch, whose reign as chairman and CEO of General Electric was often held up as the epitome of the quest for shareholder value, eventually called Friedman's formulation "the dumbest idea in the world" (in 2009, after his own retirement).
This leads to such absurdities as the quest for "British values" when no one would talk about "British ethics" – yet separating values from ethics makes as much sense as separating flesh from blood.
Alongside the hard-edged modern, the zippiness and cheek was the return to droopiness, Pre-Raphaelite soulfulness and the renewed quest for spiritual values and perfection of making.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com