Pidgeon said it was difficult to examine the reasons for people's attitudes in quantitative surveys such as this.
While Imperative provides quantitative surveys and reports of employee happiness as part of its offering to employers, it also makes a point to include more qualitative elements.
Advertisers typically use long-established tools like focus groups and quantitative surveys to judge advertising -- and about $120 million is spent in advertising research -- but the process is at best an inexact social science.
Quantitative surveys will always have a large and important role as a research tool, especially when it comes to defining an issue, segmenting communities and establishing baselines for evaluation.
The primary indication that we are failing to address this question in the sustainability space is the persistent obsession with large-scale quantitative surveys as the source insight into sustainable lifestyles.
These tools provide an opportunity for frequent, comprehensive, and quantitative surveys of transportation infrastructure.
This research investigates the opinions of local farmers through quantitative surveys.
Qualitative and quantitative surveys were used in multiple stages of data collection.
Data was gathered via quantitative surveys from 752 housing consumers and 101 property practitioners from across Saudi Arabia.
Our approach was to combine quantitative surveys with qualitative interviews to provide a broader context, especially for our second question.
This study uses multiple methods to collect data from multiple sources and uses qualitative and quantitative surveys.
