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The Chinese customer loves the romance of the country, Scotland stands for quality, tradition and innovation".
If a high-school football prodigy reported that he chose Michigan not for its academic quality, tradition, or beautiful campus but because it outbid all other suitors, a connection to the university's values would be lost.
Having come back from the dead, Cremona's instrument-makers, like many others in Italian industries, hope that an emphasis on quality, tradition and craftsmanship will keep cheaper foreign rivals at bay.
GI foods are diverse – from French Champagne to Stilton cheese – and can command top prices, catering to a growing market that values quality, tradition, authenticity and reputation.
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Like Swaledale cheese, Melton Mowbray Pork Pies or Arbroath smokies (all British foods with PGI status) there are certain qualities, traditions, to uphold.
"To me Asprey signifies brilliant design, quality and tradition".
"There is a perceived high level of quality, history, tradition [and] luxury," he says.
With three teams of this quality and tradition together, we can expect they will "cannibalise" each other, so the result against Costa Rica could be meaningful even in terms of goal difference.
The Colombian textile industry has national and international acknowledgements by its quality and tradition.
Liverpool has quality and tradition going for them especially in Europe.
Add to that wonderful food -- largely from delicious, locally produced fruits, vegetables and meats; gracious and warm people; a long, quality winemaking tradition and very serious winemakers.
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CEO of Professional Science Editing for Scientists @ prosciediting.com