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However, Sainsbury's argues that Tesco is comparing "apples with pears by failing to take into account product attributes such as relative quality, provenance and ethics".
ASA and Phillips said the essential feature being compared in the adverts was price and not quality, provenance or ethical treatment of suppliers.
Some of the paintings usually attributed to him are accepted without question on the basis of their outstanding quality, provenance, or inscriptions.
And for the new clientele it comes packaged in tradition and offers quality provenance.
"Legal protection of the quality, provenance and reputation of British food will help small businesses make a valuable economic contribution both locally and nationally," he said.
"Scottish seafood is renowned around the world for its high quality, provenance and sustainability, yet despite signs of global economic recovery, it would seem that the market for our fish and shellfish is showing little sign of improving.
Similar(49)
Everything is of outstanding quality and provenance".
Tesco bore the brunt of protests as campaigners drew attention to the quality and provenance of supermarket food.
What appears to set the latest wave of homebrewers apart from their 1970s counterparts is an unwavering obsession with quality and provenance.
Lidl's senior buying manager, Ben Hulme, added: "The quality and provenance of our new product range is key to us with this initiative.
Before cooking banquets with "rubbish", I worked with Hugh Featnley-Whittingstall at River Cottage in Dorset, where I was taught to care about the quality and provenance of ingredients above all else.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com