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They prosper in niches where customers prize quality over price.
As the pressure mounts, Mr. Clari is counting on a play for quality over price, with an emphasis on deluxe products and expert service.
Over time, Apple has succeeded despite (or because of) its disregard for the conventional wisdom about what works in technology markets: it has built hardware and software, kept its platform closed, had long product cycles, and emphasized quality over price.
"There is a noticeable shift in China toward quality over price, which we see in the growing numbers of consumers who are willing to pay more for branded and imported goods," JD.com CMO Lei Xu said in a statement.
Never sacrifice quality over price.
Note: This question reminds me of one of my favorite early posts here at Get Rich Slowly, a post that nobody else seemed to like: Choosing quality over price In that article, I list a bunch of companies that have built their businesses on providing quality products that are worth their premium prices.
Similar(51)
Convenience stores don't stock the range of fruit and veg/fresh meat etc and what they do have is poor quality and over priced.
— Nick Fox Nation's Restaurant News: Seems odd in an economic downturn, but restaurant chains like Red Lobster and KFC have retooled their advertising to emphasize quality over quantity and price.
Mr. Calabrese said: "Quality is a consideration over price.
Rather, they might simply be a disagreement between merchant and customer over price, quality of the product or the terms of the credit arrangement.
This expansion, as the Chancellor noted, was predicated upon two considerations: first, Time's desire to have greater control, in terms of quality and price, over the film products delivered by way of its cable network and franchises; and second, Time's concern over the increasing globalization of the world economy.
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