The documentary hit the headlines after some of the LSE students who accompanied Sweeney and his wife, Tomiko Newson, on a trip to North Korea claimed they only became aware that BBC journalists were embedded with their group once they got to the capital Pyongyang.
North Korea's recent test-firing of a ballistic missile from a submarine was "very serious and concerning", South Korea said on Monday, with one defence official suggesting Pyongyang could have a fully operational platform in two or three years.
Workers in Pyongyang working in shifts at factories need stores to open earlier and close later than usual, the Choson Sinbo report noted.
It appears that Pyongyang has been periscoped for the first time.
Today the company will be leading one of its largest tours to North Korea since it started operating in 1993, taking 280 people to Pyongyang.
Autocrats in Pyongyang have been strident in their criticism of Seth Rogen and Evan Goldberg's film, which centres on a US plot to assassinate Kim Jong-un and is said to feature a scene in which the face of the "supreme leader" is melted off.
The chain shop, named Hwanggumbol Store (hwanggeumbeol sangjeom), first opened in Pyongyang on 20 December, Choson Sinbo, which is run by a pro-North federation of Korean residents in Japan, reported on Monday.
The programme, which offers a month-long teaching placement at Pyongyang Tourism College in the secretive country's capital city, is run by Juche Travel Services (JTS), a certified travel company which promises "unparalleled levels of interaction and engagement with local Koreans".
Hwanggumbol Store currently runs three stores in Pyongyang and plans to expand its number of stores to 20 by spring 2015.
Speaking from Pyongyang on Tuesday organiser Christine Ahn said the group may have to change the route so they cross at Kaesong, a border used by business and civilians.
But in his talk to the Communist party of Great Britain (Marxist-Leninist), Hyon addressed the situation at length, insisting that Pyongyang is only interested in self-defence.
