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Equations tend to put off readers who are not familiar with them.
There may be enough violence, drugs and chaos to put off readers likely to appreciate the beauty and daring of his style, and yet his fiction isn't callow enough to attract the following of a bad-boy cult writer.
You'd get sacked if you used those now!" Charlie Beckett detects a hard-nosed rationale behind this softening: "In a tightening market, you don't want to put off readers.
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He once flew into a rage when copy slipped by him containing a highfalutin phrase in it, because readers might be put off.
Nor do readers seem to be put off.
Did his publisher think this would put off ordinary readers?
She is aware her choice may put off some readers.
Author Jonathan Franzen expressed reservations about Oprah choosing his work for her book club (it might put off male readers).
Additionally, the unyielding guy-ness of Wheeling and his cohorts is bound to put off some readers.
(After all, there is little cost to a publisher for labelling something Y.A. if the label doesn't put off adult readers).
The immediacy and easy colloquialism of the prose style might put off some readers, but a general audience will warm to this unpretentious and gripping yarn.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com