Groupon: for "impulse" purchases, things like Groupon are pushing offers to consumers rather than relying on consumers to pull (search).
Instead of simply pushing offers to shoppers, Cheney's vision for beacon technology in retail involves blurring the lines between e-commerce and brick-and-mortar retail.
When Derek and Debbie Schoenhofen went to an open house in New Hyde Park last month, they found a bidding war that pushed offers past the $275,000 asking price.
Apple is coming down hard on apps that use HTML pages to push offers, too.
The retailers, whose combined sales are nearly $1 trillion annually, want to push offers and coupons to their customers, the WSJ reported this spring.
Other integrations will allow merchants to push offers and deals to users who subscribe to their store — facilitating a more direct relationship than merchants enjoy through group buying or location services like Yelp.
Businesses using mobile payments can customize which suggested tip amounts are presented to diners, and, in the future, will be able to use the service to push offers to customers through the platform.
iBeacon, the Bluetooth Low Energy technology that is being used by businesses to push offers and other messages to customers' smartphones when they are in the physical vicinity of a small pinging device, is starting to see some decent traction.
Craig's pricey sci-fi western Cowboys & Aliens opened in August with £1.78m including £611,000 in previews: a disappointing number given the big marketing push offered by backers Paramount.
But, if you offer what amounts to capital punishment, a near certain goal, for a foul, then playing up a mild or debatable push offers a huge advantage, and the player gets rewarded out of all proportion to the offense — which encourages the absurd playacting and diving that disgusts even hardened fans.
