"It's actually not us [wanting to push stickers in], it's a pull," says Janajri. "The people who are on it are saying 'where are the stickers?' So that's probably going to be near-term revenue".
Companies pushing stickers in their apps boast that their huge (and growing) selection of images ensure an illustration for every occasion, or a sticker pack for every personality.
All-wheel drive adds $2,550 to the price of a Pontiac Aztek GT, pushing the sticker to $27,465.
The sunroof, navigation system, backup camera, heated seats and dual-zone climate control are all extra, pushing the sticker price on our South Seas Blue model to a not-so-compact $45,505.
The car still starts at a tick under $200,000, though options including the magnetic suspension, full leather interior, sound system, carbon fiber steering wheel and trim, and gorgeous Rosso California paint pushed the final sticker on our test car to a lofty $268,761.
The new app has been in testing with 100 content creators before today's public debut, and this group has already pushed out "multiple thousands" of stickers.
"Good Job" star stickers may have pushed us to a new frontier as children, but they fall flat as adults.
The sticker can be pushed even higher with XM satellite radio, a navigation system or a transparent removable roof panel.
But the effect is to push up the sticker price, since the cost of waiting for full payment and the risk of default has to be built in.
They travel in packs of two and three, pushing five-digit-sticker-price strollers full of two-foot martinets named Sophie and Henry.
