Dubbed 'Chatkit,' the API and SDK is intended to do a lot of the heavy lifting required to add chat functionality to an app or service, and sees Pusher begin to transition to what COO Sylvain Giuliani describes as a multi-product company, going beyond the core Pusher offering.
"Amazon's push into offering free digital media content is designed to correlate with its wider sales activity.
The deal represent for Dell its continued push into offering enterprise solutions.
The recent ecommerce push toward offering better online customer service is sure to fuel this markets growth beyond technical support applications.
In recent times, CDNs have started to push into offering Web Application Firewalls (WAF) and bot mitigation.
OneSignal differentiates from Amazon SNS and Parse Push by offering more features that make it quicker for developers to set up complex campaigns.
Of course, that's not too surprising given that Amazon gave its devices a big push this year, offering deep discounts to encourage shoppers to buy.
The system also allows administrators to send push notifications, offering a way to communicate with sales staff via in-app broadcasts — a similar feature to the private mobile messaging offering of startups such as Red e App.
But with smartphone roadmaps generally structured around yearly refresh cycles there's a (shrinking) window of opportunity for smaller players to push in offering auxiliary sensing hardware — before our pocket computers get there en masse.
