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They chitchat with shoppers who call in to rave about products the effervescent Mangano often refers to callers as "my darling"–more often than they push merchandise.
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In effect, the large retail stores, hard-pressed by giant furniture discounters and still committed to old-fashioned "push" merchandising, were shifting more and more of the costs of inventory and sales-cycle variations back onto Southland.
He increased marketing, pushed merchandise, built more stores, put them at local airports.
Dealers are pushing merchandise that ranges from Japanese erotica to David Hockney paintings.
Netflix's plan to push into merchandise has been known for some time.
Casual game developer Big Fish, for one, recently hired the guy who had led Rovio's push into merchandise.
But to others, it's much more than that — it's also an excuse to push crappy merchandise on consumers.
The site also integrates with users' Facebook accounts to push boutique merchandise into users' timelines as a way to grow traffic, sales and community — something it says has helped it grow quickly in the five months since launch.
This year the pressure is even heavier because retailers have only four weekends between the two holidays to push their merchandise, compared to five last year.
Under a tent at Gardiner Farm, they were pushing their merchandise on some 1,200 guests who had paid $100 for the privilege of shopping.
But here's the big reveal: When you're the person pushing the merchandise, Christmas is a weird sort of fun.
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