A trio of software companies -- Microsoft, Adobe Systems and Gemstar-TV Guide International -- have been racing ahead to push formats for publishing electronic books, designed to make them more difficult to copy and easier to read.
I'm always experimenting, pushing formats and expanding my capabilities".
But Google last March announced that Android developers could no longer utilize this somewhat spammy "push" ad format, forcing AirPush to turn to other ad formats and products, including an ad platform for iOS.
"How far can you push the format and still call something a book?" ask the curators.
Expect the business to push the format even harder as a result: there are currently more than 50 films slated for 3-D release in coming years, according to RealD, a provider of 3-D technology for theaters.
Go push your format war somewhere else.
Japanese rivals Sony and Matsushita Electric, which makes the Panasonic brand, have teamed with Koninklijke Philips Electronics NV of the Netherlands to push another format they have named Blu-ray.
Humans want to experience and engage with stories, and the Spotlights Stories project aims to push the format by using the mobile devices and other technologies.
The way people push the format's extremely tight limitations to express themselves, and the huge variety of styles represented in it, has made it, in my opinion, a vital part of web/popular culture," he says.
Mr. Katzenberg, in particular, has pushed the format, trotting the globe to herald the technology as a transformative moment for cinema akin to the introduction of sound.
