But it is hard to visualize a situation in which it would be worthwhile to pursue competition to the utter destruction of a competitor.
That may present challenges for companies like Hershey that lack an international presence to pursue global competitors.
These chairmen would probably admit that their own playing improves when they are not being pursued by competitors complaining about the room temperature, a shortage of drinking water or other details.
Bert Nordberg, a 14-year veteran of Ericsson, the leader in wireless networks, said he planned to reinvigorate the company's lineup of mobile handsets with state-of-the-art software and applications, a strategy also being pursued by competitors Apple, Nokia and Google.
Bentley must now do the necessary, if tedious, homework of defining competitors, pursuing production efficiencies and implementing expansion plans.
The company has just begun a large-scale clinical trial in the U.S. and hopes to introduce the drug-coated device in 2003, a year ahead of competitors pursuing the same thing.
Radio, once a $20 billion industry, is hanging on at a respectable $17 billion but faces significant challenges from a combination of new competitors pursuing its audience and advertising revenue while the overall trend toward digital advertising continues to divert budgets away from traditional media.
Method number two is the transgenic mouse with a human immune system-Lonberg's original dream at Medarex, also pursued by competitor Abgenix.
In addition, he said that when Times reporters are "at work on something original and important," editors have to carefully weigh the fact that pulling them away to pursue a competitor's scoop can mean readers wait longer for the homegrown exclusive.
Finally, more internal chief executives tend to pursue more innovation, undertake greater risks, and lead rather than follow competitors (Miller et al. 1982).
