By enabling access to the resources that purpose-driven businesses need to be successful, we can help maximize positive social impact in a sustainable way.
Millennials are very purpose-driven; they need to know why what they're doing matters.
In places where culture prioritizes the short term, entrepreneurs seeking to build purpose-driven organizations feel the need to seek out supporting institutions like the B Lab, whereas in long-term-oriented cultures they're freer to pursue purpose under traditional structures.
You need a purpose-driven life to survive in a world where social media is monetizing both your emotions and your time spent looking at ads.
"Liz's realization that talented homeless and disabled artists should have a market to sell their artwork — and that a purpose-driven business could fill this need — felt very much like the 'Aha' moment to start TOMS," Mr. Mycoskie said.
We need to inculcate purpose-driven learning and move away from a model of slurping up all the data in the world.
And because humans by nature are so purpose-driven, we fabricate a reason to need to go out in the world for a walk in which we can't multi-task, other than to greet people on the street who might not think we're any great shakes, but that our furry creature IS.
Hosting it via an online chat service is always a good idea, so that meetings are need-based and purpose-driven, not meaningless.
On mobile, people want lean, purpose-driven experiences.
Guests have ranged from founders of nonprofits to social entrepreneurs in ultra-lean, purpose-driven businesses such as Blake Canterbury at Purposity, which links donors to schools that need donations.
Like Maslow's hierarchy of needs, there's a progression of purpose-driven agencies in the worlds of public relations, media strategy, digital, creative and advertising.
